Many financial advisors consider technology an expense, no matter how necessary. Joseph Salpietro of Xpyria Investment Advisors felt the same way, until he came to a crucial realization.
“We always figured we’d have to hire more people to create the efficiency we needed,” he says. “We’d talked about needing two or three administrators over the next five or so years at a cost of, say, $30,000-40,000 each. And when we found out that we didn’t have to hire those people to help us with the paper chase—well, that’s a smart business decision.”
Pittsburgh, PA-based Xpyria had grown to ten full-time employees and two adjunct professionals since being incorporated in 1990. After joining the firm in 1996, Salpietro now serves as Xpyria’s president and CEO. The firm now manages approximately $400 million in assets for 140 clients in 14 states and three countries, providing investment and supervisory services to primarily institutional clients and high-net worth individuals.
Salpietro had been aware of the need for Xpyria to implement a document management solution since becoming an owner eight years ago. “It was always on our radar, but was never within reach,” he remembers. “But as our business evolved, it became more and more reasonable to pursue.”
Once faced with hiring more staff members to keep up with the paper chase, he realized Xpyria could simply use Laserfiche. “The technology was there, the expertise was there and it was applicable to our industry and the way we did business,” he says.
Xpyria needed Laserfiche to do two things. First, integrate with Advent Axys, the firm’s asset management platform, and Junxure, the firm’s customer relationship management (CRM) solution. Secondly, Laserfiche had to help Salpietro’s team minimize labor costs and maximize leverage, because while managing client records and documenting phone calls and e-mails were important, he didn’t want to pay his top earners to do it. “I always want to have talented people doing mission-critical, profitable work. What I don’t want to do is pay someone top dollar to file documents.”
Or spend all their time implementing new software.
When Salpietro and the Xpyria team investigated a competing document management system, they were disconcerted with the amount of effort staff would have to expend on developing the system. But once they met their Laserfiche reseller, One Source/ADI, they realized that they could turn most of their system’s development over to the experts.
President and CEO of Xpyria Investment Advisors, Joe Salpietro
“We were trying to figure out how to streamline our file trees, and they said, ‘Let us take a crack at it based on what we know about your industry and then you look at it.’ That’s what we needed,” Salpietro says. “Thanks to them, we only have one person functioning as a project manager instead of 10. I don’t want 10 people implementing Laserfiche—I want 10 people educated on Laserfiche and using Laserfiche, but I want them focused on our business, not on the technology behind it.
“Having a partner to ease the pain of implementation, especially one who understood our industry, was key, because the reality is that without a good service partner, things can fall apart very quickly,” he adds.
Salpietro worked with One Source/ADI, the firm’s reseller, to integrate Laserfiche, Junxure and Axys so staff could immediately improve client service. The results, he says, were instantaneous. “When we’re servicing our clients, I can access information in one or two keystrokes. I can retrieve correspondence from two years ago without moving from my desk,” he says. “And that just creates more time for me to handle additional client research, which ultimately helps the client and our performance.”
Salpietro also realized the firm’s paper storage would still be an issue, especially with respect to meeting SEC requirements. With One Source/ADI’s experience and Laserfiche’s reputation in the financial services industry, he felt confident that the firm’s Laserfiche solution would meet, if not exceed, SEC requirements. “I really didn’t want to spend too much grey matter figuring out what the SEC wanted and didn’t want in a technology solution.
“What Laserfiche has afforded us is the confidence that I’d have an advantage in audit time, when it next comes around,” he continues. “Compliance has always been a major challenge, but it’s become far more intense in the last five years. When the SEC used to come in 10 years ago, we’d pull the boxes they were looking for, and they had to spend the time going through the boxes. Now, they call you a week or two before they show up and ask for the specific information they want to see in electronic form. Everything else was swept to the sidelines for a week or two until we found everything. We didn’t want to go through that anymore.”
The SEC also requires the firm to store documents for three years on-site and then an additional four-to-ten years (depending on document type) off-site. “We’d ship stuff off to cold storage, but because you’re charged by the square foot, as you accumulate more and more documents, it gets pretty pricey,” Salpietro says. How pricey? “We were indirectly involved in litigation, where our records were subpoenaed by court order for another firm who was being sued, and it cost us over $1,500 to retrieve those documents—and we weren’t even a party to the case.”
Once Laserfiche was up and running, the firm started with day-forward scanning, and then moved on to capturing the three years’ worth of documents stored on-site. “I don’t have to send another box off-site for storage,” he says. “And it’s not just one box a year, it’s dozens of boxes. And that’s a big cost that’s going to go away.”
For 2009, Salpietro’s looking forward to implementing Workflow and Quick Fields to further streamline the firm’s repetitive work processes. “Eliminating the highest cost to my firm has never been my rent,” he says. “A lot of people think if you have an office in a metropolitan city, the highest cost to a business is infrastructure, and in that regard, it’s not. It’s the people I employ. So I’d rather have them doing mission-critical, profitable work.”
For firms considering implementing document management technology, Salpietro stresses the importance of choosing a quality local service provider to the success of his firm’s implementation.
“The lesson I’ve learned is that it’s all about the integrity of the organization you’re working with. And we’ve gotten the support we need from both our reseller and from Laserfiche,” he says. “The long term outcome will be just what we want.”